Marketing application development and algorithmization of mathematical specifications
We were asked by our long-term partner to participate in the development of a marketing application for one of their clients – a global digital marketing agency – focused on planning and digital innovation in the area of out-of-home advertising. During our collaboration we were helping with very particular issues.
Third party advertising algorithm was implemented based on specifications
- The specification was written mathematically not algorithmically and a lot of things were left out or summarized
- The implementation produced a lot of errors when compared to control results
- Error messages were reduced to basic formulation of numbers not adding up without any results or procedures to fall back on
- Algorithmization based of mathematical specifications
- Backend development of the advertising platform that was built on Azure technologies
Technologies
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